J-SOUL brought his whole squad on set for his latest music video “Westend/Weston” which places him precisely on that side of the city. When it comes down to it, most Torontonians are proud of their borough and J-SOUL demonstrates that by making this track a “west end ting”. Apart from geographical locations, the rapper expresses his annoyance with people that are now claiming to be his “friends” but couldn’t pick up the phone when he didn’t have a home – ironically, now that he’s on the road they can’t leave his phone alone!

Peep his newest song “The Public”


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